Case Study: Genpact boosts B2B event targeting with Blue Bite’s geofencing and retargeting

Genpact reaches 70+ enterprise companies with Blue Bite

The customer, Genpact, partnered with Envision Virgin Racing to position themselves as leaders in digital transformation during New York City's ePrix electric race. Their challenge was to target high-value B2B audiences at the event and demonstrate how Genpact helps clients become next-generation businesses. To meet this challenge, they worked with the vendor Blue Bite to employ geofencing and device ID retargeting solutions.

Blue Bite implemented a solution that used hyperlocal geofencing around the race environment and over 70 enterprise companies in New York. This strategy targeted C-suite executives and marketing decision-makers, with an optimization stack to refine delivery by industry. The campaign achieved a 306% higher performance than the industry average for the Professional Services vertical, successfully extending Genpact's message and reinforcing its positioning.

Genpact