Case Study: GAP drives store visits with Blue Bite’s NFC, QR, and geofencing campaign

GAP - Customer Case Study

GAP wanted its “Make Love” holiday campaign to do more than generate awareness; it needed to stand out in a crowded retail environment and drive shoppers into stores. GAP worked with Blue Bite, using interactive mobile engagement technology to make the campaign more engaging than a traditional ad campaign.

Blue Bite helped GAP power a place-based media campaign with NFC, QR, and geofencing, plus mobile coupons and a store locator. Shoppers interacting with ads in local malls received special holiday offers on their phones, helping drive foot traffic directly into stores, though no specific numerical results were provided.

GAP