Case Study: Farmers Insurance boosts prospective customer engagement with Blue Bite

Farmers Insurance drives 256% higher performance with Blue Bite

The customer, Farmers Insurance, wanted to target new prospective clients while avoiding their current customer base. They partnered with Blue Bite, which utilized its customer data onboarding and geofencing solutions to implement a suppression segment for this purpose.

Blue Bite executed a campaign using mobile retargeting and geofencing across six markets, deploying multiple creatives with click-to-call and click-to-web functionality. The campaign was optimized in real-time based on engagement. As a result, Blue Bite delivered a 256% higher performance than the industry average for the insurance vertical.

Farmers Insurance