Case Study: Emblem Health raises awareness for four health outcomes with Blue Bite mobile geofencing

Emblem Health runs 4 health campaigns in 70 days with Blue Bite

Emblem Health, an insurance and health company, faced the challenge of raising awareness for four specific health outcomes: breast health, diabetes, hypertension, and PCP. They partnered with the vendor Blue Bite to address this using mobile geofencing technology.

Blue Bite's solution involved running four distinct mobile geofencing programs, one for each health outcome, and used a third-party tag for real-time performance monitoring and attribution. This approach successfully supported Emblem Health's out-of-home media by demonstrating a 1:1 match of individuals exposed to the OOH campaign who then clicked on a mobile ad.

Emblem Health