Case Study: Dunkin' achieves stronger attribution learnings with Blue Bite

Dunkin boosts media performance 421% with Blue Bite

Blue Bite worked with Dunkin' to provide a mobile complement to the Dunkin' digital out-of-home (DOOH) messaging. The challenge was to capture attribution data for post-campaign learnings to measure effectiveness.

The solution implemented by Blue Bite used hyperlocal geofencing with device ID passback, targeting over 50 individual gas stations across five markets in the Northeast USA. This approach aimed at daily commuters and road warriors. The campaign resulted in a 421% higher performance than the industry average for the Food & Drink vertical over its 56-day duration.

Dunkin