Case Study: Disneyland achieves improved consumer perception in Los Angeles with Blue Bite brand lift study

Disneyland boosts brand lift in 28 days with Blue Bite

Blue Bite worked with Disneyland to address the challenge of measuring consumer perception of the theme park in the Los Angeles market. The client needed to conduct a brand lift study specifically targeting the Los Angeles area to gauge public sentiment and awareness.

The solution implemented by Blue Bite centered on a Brand Lift Study using a 1-Click Survey. They executed a campaign utilizing hyperlocal geofencing in downtown Los Angeles to target parents with children, serving mobile ads to an exposed group while comparing responses to a control group. Blue Bite reported that this campaign achieved a 60% higher performance than the industry average for the entertainment and theme park vertical.

Disneyland