Case Study: Discovery, Inc. boosts awareness and tune-in with Blue Bite Shadowfencing

Discovery, Inc. boosts TV tune-in with Blue Bite in 14-day Shadowfencing campaign

Discovery, Inc. worked with Blue Bite to raise awareness for a new television series. Their challenge was to amplify the impact of a moving out-of-home (OOH) advertisement, specifically a wrapped double-decker bus, by delivering a complementary mobile message to people within direct line-of-sight of the vehicle as it traveled.

Blue Bite implemented its Shadowfencing solution, which used a dynamic geofence to follow the bus's route in real time. This allowed them to deliver targeted mobile ads to nearby devices, reinforcing the OOH exposure. The campaign resulted in a 301% higher performance than the industry average for the television vertical and successfully measured the lift in awareness and tune-in.

Discovery, Inc