Case Study: Dedham Savings Bank achieves 26.1% incremental visitation lift with Blue Bite Footfall Attribution

Dedham Savings Bank drives 6,785 attributed bank visits with Blue Bite

The customer, Dedham Savings Bank, sought to measure how effectively its digital advertising drove in-branch visits at its Boston locations. Their challenge was to understand the real-world impact of their mobile campaign on physical foot traffic. To meet this goal, they partnered with vendor Blue Bite and utilized its Footfall Attribution solution.

Blue Bite executed a 90-day geofenced mobile campaign to reach consumers near the bank's branches. The solution measured visitation through privacy-safe location data, comparing exposed users to a control group. The campaign was highly successful, driving 6,785 attributed bank visits and achieving a 26.1% incremental visitation lift, demonstrating a clear and positive impact from digital exposure to real-world customer actions.

Dedham Savings Bank