Case Study: Coca-Cola boosts awareness for Piggly Wiggly promotions with Blue Bite

Coca-Cola boosts OOH-to-mobile reach in 7 days with Blue Bite

Coca-Cola sought to increase awareness of a promotion at Piggly Wiggly grocery stores. They partnered with the vendor Blue Bite to address this challenge using hyperlocal geofencing.

Blue Bite implemented a solution using Points of Interest Geofencing around Piggly Wiggly stores and the Sloss Fest event in Birmingham, AL. This mobile campaign reinforced Coca-Cola's out-of-home billboards and extended their reach. The result was a campaign that performed 132% higher than the industry average for the grocery and food retailers vertical.

Coca-Cola