Case Study: COACH drives store walk-ins with Blue Bite geofencing and footfall attribution

Coach drives 240% above fashion retail average with Blue Bite

The customer, Coach, faced the challenge of building awareness for its new product line and gauging visitation lift at its retail locations. To address this, Coach partnered with vendor Blue Bite to implement a hyperlocal geofencing and footfall attribution campaign targeting its pop-up stores and promotional poster locations.

Blue Bite executed a four-week campaign on the East and West Coasts, which successfully drove store walk-ins and delivered a high click-through rate. This resulted in a significant increase in product discovery and provided an incremental visitation lift at seven Coach stores. The campaign's performance was 240% higher than the industry average for the fashion and retail vertical.

Coach