Case Study: BVLGARI achieves continuous, product-led customer engagement with Blue Bite

BVLGARI - Customer Case Study

BVLGARI sought to elevate its luxury customer experience by turning products into direct engagement touchpoints. Working with partner Temera and vendor Blue Bite, BVLGARI used NFC-enabled product tags to connect shoppers and owners to digital experiences tied to each object.

Blue Bite implemented embedded NFC tags that deliver context-specific experiences—product details for prospects, advisor tools for sales staff, and buyer-exclusive content after purchase—creating a continuous, direct communication channel throughout a product’s lifecycle. The solution also captures interaction insights that BVLGARI uses to inform future collections and enhance customer engagement across boutiques and authorized retailers.

BVLGARI