Case Study: Budweiser achieves higher CTR with Blue Bite Shadowfencing

Budweiser boosts CTR by 42% with Blue Bite

Blue Bite helped Budweiser amplify an out-of-home (OOH) campaign in Philadelphia by using their Shadowfencing product. The challenge was to extend the reach and impact of three mobile billboard units running custom routes, ensuring the messaging resonated beyond the physical audience.

The solution involved Blue Bite activating Shadowfencing to deliver real-time mobile ads to consumers near the moving billboards, supplemented by retargeting and ZIP-code geofencing. This approach resulted in a 42% higher click-through rate and performance 307% above the industry average, while also capturing valuable first-party audience data.

Budweiser