Case Study: Boost Mobile achieves general market awareness across 11 top U.S. markets with Blue Bite's Shadowfencing

Boost Mobile boosts general market awareness across 11 U.S. markets with Blue Bite in 25 days

The customer, Boost Mobile, faced the challenge of increasing general market awareness for its new promotion across 11 top U.S. markets. The vendor, Blue Bite, was enlisted to help address this goal using its Shadowfencing technology.

Blue Bite implemented a solution that combined mobile billboards with its Shadowfencing and Shadowfence Retargeting services. This delivered real-time mobile ads to people near the moving billboards and then retargeted that exposed audience to increase messaging frequency. The campaign successfully ran for 25 days, achieving its goal of boosting awareness across the targeted major markets.

Boost Mobile