Case Study: Bayer amplifies OOH and retail-location awareness with Blue Bite

Bayer boosts OOH and retail awareness by 208% with Blue Bite

Bayer sought to amplify awareness and exposure for its out-of-home (OOH) and points-of-interest advertising, specifically around Lowe’s, Home Depot, and Walmart locations. Blue Bite was engaged to address this challenge using its Points of Interest Geofencing solution.

The solution involved geofencing OOH and retail locations across three key markets to reach seasonal home improvement audiences. Blue Bite executed this mobile campaign, reinforcing Bayer's message when purchase intent was high. The campaign resulted in a 208% higher performance compared to the relative performance of other ad units within the same timeframe, providing detailed performance analytics across locations and creatives.

Bayer