Case Study: Baltimore City Health Department boosts COVID-19 awareness with Blue Bite

Baltimore City Health Department drives 406% higher performance with Blue Bite

The Baltimore City Health Department faced the challenge of promoting social distancing and stay-at-home awareness during the peak of the COVID-19 pandemic. They partnered with Blue Bite to run an A/B creative test to determine which public safety message would resonate better with the community.

Blue Bite implemented a solution using hyperlocal OOH geofencing, targeting hot spot COVID-19 zip codes and bus shelters with matching out-of-home and mobile creative. The campaign resulted in a 406% higher performance than the industry average for the Public Safety vertical and generated thousands of clicks, demonstrating significant audience engagement and providing valuable data for the health department's analytics.

Baltimore City Health Department