Case Study: AT&T amplifies OOH awareness with Blue Bite

AT&T boosts OOH message exposure by 398% with Blue Bite

Blue Bite partnered with AT&T to amplify the out-of-home (OOH) awareness and message exposure for a campaign targeting heavy streamers who were not AT&T customers. The challenge was to extend the impact of traditional OOH placements in key markets like New York, Los Angeles, and Chicago with greater local relevance and measurable performance.

The solution implemented by Blue Bite was a hyperlocal OOH geofencing campaign. They used geofenced media coverage around physical OOH ads to extend exposure into mobile, with ad copy in both Spanish and English targeted by specific market and location. Blue Bite coordinated multiple creative teams and provided detailed tracking and reporting. The campaign resulted in a 398% higher performance compared to the relative performance of the same ad units within the campaign timeframe.

AT&T