Case Study: Athletic Brewing Company achieves brand awareness for non-alcoholic beer with Blue Bite

Athletic Brewing Company drives Dry January brand awareness in 28 days with Blue Bite

Blue Bite worked with the Athletic Brewing Company to increase brand awareness for its non-alcoholic beer, specifically during the Dry January period. The challenge was to effectively promote the brand in target markets and engage consumers near relevant retail points and out-of-home advertising.

The solution implemented by Blue Bite used hyperlocal geofencing around restaurants, grocery stores, supercenters, and digital billboards. This tactic served mobile ads to adults aged 21+ entering these areas, reinforcing the out-of-home message and driving immediate engagement. Blue Bite successfully amplified the campaign's reach, building consumer awareness for Athletic Brewing's non-alcoholic offerings throughout the 28-day campaign.

Athletic Brewing Company