Case Study: Anheuser Busch boosts CMA Festival engagement with Blue Bite

Anheuser Busch boosts campaign performance by 226% with Blue Bite

The customer, Anheuser Busch, faced the challenge of driving attendees to their experiential activation tents and increasing on-premise sales during the CMA Festival in Nashville. To meet this goal, they partnered with the vendor Blue Bite to utilize hyperlocal OOH geofencing.

Blue Bite's solution combined high-impact digital out-of-home (OOH) advertising with mobile geofencing around key festival points of interest. This strategy guided consumers to the activation tents and sustained engagement through live photo sharing. The campaign resulted in a 226% higher performance than the industry average for the Food and Beverage vertical.

Anheuser Busch