Case Study: Amplitude achieves 6× higher performance with Blue Bite hyperlocal geofencing

Amplitude boosts event campaign performance 635% with Blue Bite

The customer Amplitude faced the challenge of driving awareness and consideration among enterprise marketers and analytics professionals attending the Adobe Summit in Las Vegas. Their goal was to position themselves as a modern alternative to legacy analytics platforms and sustain engagement beyond the conference. Vendor Blue Bite implemented a solution using hyperlocal OOH geofencing.

Blue Bite executed a competitive geoconquesting strategy around the convention center, delivering mobile ads with challenger messaging. They followed this with device-based retargeting to re-engage attendees after the event. The campaign achieved a performance rate 635% higher than the industry average for the Conferences & Events vertical, validating the effectiveness of their approach.

Amplitude