Case Study: adidas boosts fan engagement and storytelling for the AM4MLS sneaker with Blue Bite's NFC experience

Adidas - Customer Case Study

Adidas created the AM4MLS sneaker to showcase its Speedfactory concept and celebrate Atlanta creators for the MLS All‑Star game, partnering with Darlington Nagbe, Rich the Kid, and Travis Love. To communicate the shoe’s inspiration and connect with fans, Adidas engaged Blue Bite to embed an NFC chip and deliver an exclusive digital experience tied to each product.

Blue Bite’s NFC solution delivered the sneaker story, a unique product identifier, creator bios, a registration form for Adidas communications and events, social links, and a Rich The Kid–curated Spotify playlist—giving buyers behind‑the‑scenes content and direct interaction. The Blue Bite implementation enabled direct-to-consumer data capture and product-level tracking while boosting fan engagement through interactive, shareable content.

Adidas