Case Study: adidas achieves interactive, personalized World Cup fan engagement with Blue Bite

Adidas - Customer Case Study

Adidas partnered with Blue Bite to make the Telstar 18 the first Official Match Ball with an embedded Smartrac NFC chip, facing the challenge of turning a physical product into an interactive, personalized fan experience that could be accessed via consumers’ phones.

Blue Bite powered the NFC-driven platform that read each ball’s unique identifier and delivered location-aware, personalized content and pre-World Cup challenges; each tap unlocked exclusive information and engagement opportunities, driving richer fan interaction around the Telstar 18 and demonstrating measurable increases in personalized, mobile-driven engagement powered by Blue Bite.

Adidas