Case Study: AbCellera Biologics boosts brand awareness with Blue Bite geofencing and retargeting

AbCellera Biologics boosts conference reach with Blue Bite in a 4-day geofencing campaign

Blue Bite worked with AbCellera Biologics, which sought to increase brand awareness among attendees at the JP Morgan Healthcare Conference in San Francisco. The challenge was to effectively reach this high-value, concentrated audience during the brief four-day event and extend engagement beyond the conference location.

The solution from Blue Bite involved hyperlocal geofencing around the conference venue to target attendees with mobile ads. They also captured Mobile Advertising IDs (MAIDs) from exposed devices to execute a device retargeting campaign, which followed up with ads to the same audience after the event. This strategy by Blue Bite successfully increased the frequency of AbCellera’s messaging to a key industry audience, extending the campaign's impact beyond the live conference days.

AbCellera Biologics