Case Study: Wiltshire Care Partnership boosts recruitment and web traffic with Blue Bee Solutions

Wiltshire Care Partnership drives 263% more web visits with Blue Bee Solutions

Wiltshire Care Partnership, a public sector organization, faced a critical post-pandemic staffing shortage in the care sector. They engaged vendor Blue Bee Solutions to design a new website and logo, and later entrusted them to develop a comprehensive digital recruitment campaign to tackle this challenge.

Blue Bee Solutions initiated the project with market research and developed a "Who Cares?" campaign concept. The solution included authentic videography and photography featuring real care workers, targeted advertising across print and digital channels, and the establishment of an organic social media presence. The campaign was highly successful, generating a 263% increase in web visits and resulting in 4,107 job applications, over 1,100 contact form submissions, and hundreds of emails and phone calls for Wiltshire Care Partnership.

Wiltshire Care Partnership