Case Study: Noodles & Company drives $250k in online orders with Blue Bear Creative's social media strategy

Noodles & Company boosts ROAS 759% with Blue Bear Creative

Noodles & Company, a restaurant chain, faced the challenge of adapting its social media strategy during the COVID-19 pandemic as consumer behavior underwent a seismic shift. The goal was to connect with an audience craving normalcy and comfort. Vendor Blue Bear Creative used social listening to understand this collective state of mind and pivot their approach.

The solution implemented by Blue Bear Creative was to position the brand as an escape and a way to hold onto the familiar, debuting a hero video campaign called 'Dancing Delivery'. This approach successfully delivered real business results, including generating over $250,000 in online orders and achieving a 759% return on ad spend. Blue Bear Creative's strategy proved to successfully deliver results during a time where sales were especially difficult to come by.

Noodles & Company