Case Study: Instacart & Green Giant Boost Super Bowl Social Engagement with Blue Bear Creative

Instacart & Green Giant drive 7.2M impressions with Blue Bear Creative

Blue Bear Creative was engaged by Instacart and Green Giant to support their Super Bowl advertising moment. The challenge was to capitalize on the major national exposure from their televised commercial and stand out during one of the year's noisiest marketing events, sparking online conversation and driving engagement.

Blue Bear Creative executed a comprehensive Super Bowl social media campaign, providing strategy, content creation, and timely community management. The solution generated over 7.2 million impressions and reached 5 million users. The campaign achieved a 75% lower CPM versus the category average on Meta and a 22% higher video view rate on Instagram, elevating the brand's organic engagement for months.

Instacart & Green Giant