Case Study: Drizly boosts organic social engagement with Blue Bear Creative

Drizly boosts organic engagement 2x with Blue Bear Creative

The customer, Drizly, the nation's first alcohol delivery service, faced a challenge with low brand awareness and difficulty competing in the market. They hired the vendor Blue Bear Creative as their organic social media agency to help break through to new customers using content rather than paid media support.

Blue Bear Creative implemented a strategy focused on navigating interest-based algorithms by creating a balance of humor and value through edu-tainment, memes, and short-form video. This solution delivered significant results, including 176 million organic impressions, a 4.55% organic engagement rate on Instagram, and a 79% year-over-year increase in follower growth, ultimately doubling Drizly's social media engagement rate.

Drizly