Case Study: Drizly achieves $1.18M in social ad sales with Blue Bear Creative

Drizly boosts app and website sales to $1.18M with Blue Bear Creative

Drizly, an online alcohol marketplace, faced the challenge of convincing new customers in unfamiliar markets to change their shopping habits and purchase alcohol online instead of in physical stores. To address this, they partnered with paid social agency Blue Bear Creative to manage their social media advertising strategy and content creation.

Working closely with Drizly's team, Blue Bear Creative implemented a nimble media strategy that tested new ad formats and utilized existing ones in innovative ways. This solution successfully flattened the marketing funnel, converting cold audiences into first-time buyers. The results were significant: social ads generated $1.18 million in sales, achieved a 48% higher conversion rate, and decreased incremental customer acquisition cost by 59% year-over-year, delivering the best return-on-ad-spend in Drizly's paid social history.

Drizly