Case Study: Bud Light Boosts Colorado Millennial Purchase Intent with Blue Bear Creative

Bud Light drives 1.5M video views with Blue Bear Creative

Bud Light, a major beer brand, engaged Blue Bear Creative to increase purchase intent among millennials in Colorado at the start of the NFL season. Their challenge was to create a highly localized social media campaign that would resonate with this specific demographic.

Blue Bear Creative developed a hyper-local video marketing campaign that tapped into Colorado pride by leveraging Bud Light's partnership with the Denver Broncos and featuring hometown hero Terrell Davis. The vendor seeded the video with local celebrities and influencers and created an in-game promotion. This solution generated 1.5 million social media views, an 89% positive sentiment rate, and a 44% increase in Colorado searches for "Bud Light," ultimately leading to tens of thousands of earned impressions and the video being shown on the stadium Jumbotron.

Bud Light