Case Study: Brighton & Hove City Council achieves 100% temporary staff fulfilment with Blue Arrow

Large Council Authority achieves 100% fulfilment with Blue Arrow

Brighton & Hove City Council, a large unitary authority, faced a critical staffing shortage in its waste collection service, Cityclean, when its workforce was halved due to an aging workforce and increased absenteeism. This occurred while the amount of waste to be processed tripled. The council turned to its preferred supplier, Blue Arrow, for temporary staff recruitment to backfill the staff shortfall and meet the increased service demand.

Blue Arrow implemented a rapid recruitment solution using its e-recruitment platform and RecruiterBot SMS campaigns to automate applications and speed up registrations. This approach allowed them to successfully fulfil 100% of the staffing requirement, doubling the number of labour operatives from 27 to 54 and increasing the number of drivers tenfold from 2 to 20. Blue Arrow's efforts ensured the council's waste collection standards were maintained during a difficult period.

Large Council Authority