Case Study: large postal and courier company supports Christmas peak staffing with Blue Arrow

a large postal and courier company supports Christmas peak with 650 staff a day through Blue Arrow

Blue Arrow was engaged by a large postal and courier company to address its challenge of scaling its temporary workforce for the annual Christmas peak season. The client needed a significant increase in staff, including drivers, postal workers, and logistics personnel, to handle the surge in parcel and letter volumes, all within a highly competitive employment market that demanded quick hiring and good pay rates.

The solution implemented by Blue Arrow involved an 8-week candidate attraction campaign and digital outreach to mobilize local talent. Blue Arrow provided weekly reporting on the talent pipeline and supported over 400 of the client's own recruitment events with staff. This resulted in Blue Arrow supplying a baseline of 120-150 workers daily from January to September and successfully scaling up to a peak of 650 staff per day during the critical October to December period.