Case Study: Weightmans achieves 39% more organic clicks with Blue Array's SEO & Digital PR

Weightmans boosts organic clicks 39% with Blue Array

Weightmans, a UK law firm, partnered with SEO and Digital PR agency Blue Array to accelerate its organic growth and strengthen its authority within the highly competitive legal search market. The challenge was to grow qualified, non-branded visibility and strengthen trust signals while simultaneously undertaking a major website migration, which introduced significant risk to existing performance.

Blue Array implemented an integrated SEO and Digital PR strategy that improved on-page content, strengthened E-E-A-T signals, and ran insight-led PR campaigns to earn high-authority backlinks. This approach, combined with a detailed SEO-led migration plan, protected and then significantly enhanced performance. The results saw a 39% increase in organic clicks, more than double the target, a 183% increase in organic visibility year-on-year, and the number of top-three rankings more than doubled from 263 to 576.

Weightmans