Blue Array
17 Case Studies
A Blue Array Case Study
Togather, a digital platform connecting event planners with suppliers, partnered with SEO vendor Blue Array to improve its visibility in a competitive UK marketplace. The challenge was to strengthen organic performance, particularly across high-value listings pages, and to attract new users by ranking for key non-brand search terms.
Blue Array implemented a strategy focused on building a strong SEO foundation, which included conducting a technical audit, restructuring parts of the site, and resolving performance issues. This approach successfully increased non-brand organic clicks by 51% and, most notably, drove a 94% increase in organic clicks to Togather's high-value listings pages over a six-month period.