Case Study: The University of Law increases organic traffic by 60% with Blue Array SEO

The University of Law boosts organic entrances by 60% with Blue Array

The University of Law, a UK-based specialist provider of legal education, partnered with SEO vendor Blue Array to navigate the significant risks of a major website migration and redesign. Their challenge was to modernize their site structure to align with student needs without losing their existing organic search visibility.

Blue Array implemented a structured migration strategy involving comprehensive site audits, keyword research, and detailed migration checklists. This approach successfully maintained organic visibility during the migration and led to a 60% year-on-year increase in organic traffic within just four months post-launch, establishing a foundation for continued growth.

The University of Law