Case Study: Pepper Money grows organic blog traffic by 119% with Blue Array SEO & Digital PR

Pepper Money grows organic traffic by 119% with Blue Array

Pepper Money, a specialist lender, partnered with SEO agency Blue Array to tackle the challenge of increasing visibility for its second charge mortgages. Operating in a complex and highly regulated financial market, Pepper Money needed to educate two distinct audiences—brokers and consumers—amstid search results dominated by larger brands and the emerging challenge of AI Overviews reducing click-through rates.

Blue Array implemented a combined strategy of content-led SEO and Digital PR focused on consumer education. This approach included developing content around key thematic pillars and creating data-led PR campaigns. The six-month campaign exceeded its targets, generating 8,500 clicks and achieving a 119% growth in organic traffic. Blue Array's work also secured 103 high-quality backlinks, significantly strengthening Pepper Money's domain authority.

Pepper Money