Case Study: Organix achieves 51% higher product visibility with Blue Array supermarket SEO

Organix boosts product visibility by 51% with Blue Array

Organix, a UK-based FMCG company, faced the challenge of improving its product visibility within the on-site search results of major supermarket and online retailers. As competition in the organic baby food market grew, it became harder for their products to stand out on these third-party platforms where they had no direct control. Organix partnered with Blue Array and used their Supermarket SEO service to address this critical need for improved discoverability at the point of purchase.

Blue Array implemented a data-led approach focused on optimizing product titles and descriptions to align with customer search behavior. Their strategy included in-depth keyword research and competitor analysis to identify high-value opportunities. This work resulted in a 51% increase in overall product visibility, a 60% increase in products appearing in the top 50 for target keywords, and a 23% improvement in average keyword position across retailer websites.

Organix