Case Study: Ocushield increases online visibility by 64% with Blue Array SEO

Ocushield increases online visibility by 64% with Blue Array

Ocushield, a UK-based e-commerce brand specializing in blue light protection products, partnered with the SEO vendor Blue Array to improve its organic online visibility. The challenge was that key product and informational pages were not reaching their full ranking potential, and areas of the site were difficult for both users and search engines to discover, limiting sustainable traffic growth.

Blue Array implemented a strategy focused on quick-win page optimizations and long-term structural improvements, including strengthening internal linking and site navigation. This approach resulted in a 64% year-on-year increase in online visibility and a 56% increase in organic non-brand clicks to transactional content, significantly improving the discoverability of Ocushield's key commercial pages.

Ocushield