Case Study: iwoca achieves 356% growth in non-branded organic traffic with Blue Array SEO

iwoca grows non-branded organic traffic by 356% with Blue Array

iwoca, a UK-based B2B lender, partnered with SEO agency Blue Array after its organic traffic sharply declined. This drop was caused by the end of temporary government-backed loan schemes, which had been its primary source of non-branded clicks. The challenge was to build a sustainable, long-term SEO strategy that reduced reliance on these schemes and instead targeted core business loan queries.

Blue Array implemented a strategy focused on building long-term authority by optimizing the site for commercial business loan queries, launching an educational content hub, and strengthening E-E-A-T signals. The results were exceptional: non-branded organic clicks grew by 356% year-on-year, exceeding all targets. This included a 1,581% increase in clicks from "business loan" queries, making SEO iwoca's highest ROI marketing channel.

iwoca

Jake Mellett

Head of Marketing at iwoca