Case Study: Infinity Motorcycles achieves 85% organic ranking growth with Blue Array

Infinity Motorcycles grows organic rankings by 85% with Blue Array

Infinity Motorcycles, a UK-based retail and e-commerce business, experienced a sudden and unexpected drop in organic visibility. They partnered with the SEO agency Blue Array to diagnose the cause of this decline, which was suspected to be from underlying technical issues impacting site health and crawlability. The challenge was to recover lost rankings and drive sustainable organic revenue growth.

Blue Array implemented a foundations-first approach, beginning with a comprehensive technical SEO audit to resolve crawl and indexation barriers. Following this, they developed a keyword and internal linking framework to better align content with search intent. As a result, Infinity Motorcycles saw an 85% growth in year-on-year rankings and a 20% increase in organic revenue, achieving a strong and sustainable recovery.

Infinity Motorcycles