Case Study: Alison achieves 82% higher app proceeds with Blue Array's App Store Optimisation

How Alison increased app revenue by 82% with Blue Array

Alison, a global e-learning platform, partnered with Blue Array for App Store Optimisation (ASO) to address the challenge of low discoverability in the highly competitive learning app marketplace. The goal was to increase visibility, downloads, and revenue from its mobile app offerings on the App Store and Google Play.

Blue Array implemented a data-driven ASO strategy by conducting a detailed analysis of Alison's product pages and the competitive landscape. This led to practical optimizations of metadata, keywords, and content. The results included an 82% increase in app proceeds, a 38% rise in App Store impressions, and an 18% growth in downloads from targeted pages, significantly extending the platform's global reach.

Alison