Case Study: Help for Heroes increases online visibility by 72% with Blue Array SEO

Help for Heroes increases online visibility 72% with Blue Array

Help for Heroes, a UK-based charity supporting military veterans, faced the challenge of improving the discoverability of its fundraising content in organic search. People often search for a specific charity by name, making it difficult for the organization to reach users earlier in their research journey who were looking for general fundraising ideas. They partnered with SEO vendor Blue Array to increase their visibility for these non-brand search queries.

Blue Array implemented a strategy focused on users researching fundraising ideas before choosing a charity. This involved making granular on-page optimizations across key fundraising pages and improving the visibility of content with fluctuating traffic. As a result, Blue Array helped Help for Heroes achieve a 72% year-on-year increase in online visibility and an 18% increase in organic non-brand clicks, significantly strengthening the discoverability of their fundraising initiatives.

Help for Heroes