Case Study: GoCardless increases organic traffic by 69% with Blue Array SEO & Content Strategy

GoCardless boosts organic traffic 69% with Blue Array

GoCardless, a global fintech company specializing in B2B payments, partnered with Blue Array to scale its organic growth across multiple international markets. The challenge was to maintain their SEO momentum after an initial period of significant growth by shifting focus to target more competitive, lower-volume but higher-value keywords without diluting search opportunity.

Blue Array implemented a scalable SEO and content strategy focused on data-led targeting dimensions aligned to user intent. This involved creating a structured content funnel and producing over 160 optimized content pieces monthly across six markets. The results included a 69% year-on-year increase in organic entrances and a 770% growth in top-ranking keywords globally, with traffic growing 5x in the US and 3x in Australia.

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