Case Study: Floom achieves 60% organic traffic growth with Blue Array

Floom grows organic traffic by 60% with Blue Array

Floom, an online flower marketplace, partnered with SEO agency Blue Array to scale its organic visibility across the highly competitive UK and US e-commerce markets. The challenge was to drive consistent year-on-year growth while also maximizing performance during key seasonal peaks like Valentine's Day and Mother's Day, all amidst increasing competition for high-value search terms.

Blue Array implemented a strategy combining ongoing technical and content optimization with targeted seasonal campaigns. This approach successfully captured high-intent demand during critical trading periods while building long-term organic visibility. As a result, Floom exceeded its growth targets, achieving a 60% increase in organic entrances and a 77% growth in organic revenue year-on-year.

Floom