Case Study: Crew Clothing achieves 72% growth in non-brand organic clicks with Blue Array

Crew Clothing increases non-brand organic clicks by 72% with Blue Array

Crew Clothing, an established British heritage fashion brand, faced plateauing organic growth and an over-reliance on paid acquisition channels. Their challenge, tackled with vendor Blue Array, was to expand their reach to a younger demographic and increase discoverability for key product pages in a highly competitive market through SEO and Digital PR services.

Blue Array implemented an integrated strategy combining technical SEO improvements to resolve site issues with trend-led Digital PR campaigns to build authority. The solution drove a 72% increase in non-brand organic clicks, a 13% rise in organic sessions, and a 9.85% growth in organic revenue. Blue Array's work also significantly increased the brand's Domain Authority and secured hundreds of media coverages.

Crew Clothing