Case Study: Automata achieves 199% more organic sessions to resource content with Blue Array

Automata boosts organic resource sessions by 199% with Blue Array

Automata, a global biotechnology company specializing in lab automation robotics, faced a challenge in building organic visibility and establishing topical authority against established scientific publishers. They partnered with SEO vendor Blue Array to create a structured content strategy to capture traffic from researchers and decision-makers.

Blue Array implemented a research-led content strategy, producing a series of SEO-optimized blog articles targeting high-value technical queries. This approach increased Automata's organic sessions to resource content by 199% and organic clicks by 195%, establishing them as a trusted thought leader in their niche.

Automata