Case Study: PRS Guitars brings stock to life with Blue Alligator SalesPresenter and CloudCart

PRS Guitars - Customer Case Study

PRS Guitars, a maker of premium hand-crafted guitars, faced challenges with its outdated sales process. Their representatives used paper stock lists, which led to inefficiencies, incorrect orders for out-of-stock items, and internal conflicts as multiple dealers often tried to order the same unique guitar. Blue Alligator provided its SalesPresenter and CloudCart services to address these issues.

The solution from Blue Alligator was SalesPresenter, an iPad-based system featuring a visual sales catalog with real-time pricing and stock updates. This allowed PRS's European sales reps to access the latest product availability and use the visual presentation tools to increase sales of current inventory. The implementation immediately improved order accuracy and efficiency, helping the company overcome its previous marketing and operational hurdles.

PRS Guitars

Matt Wade

Manager