Case Study: Three Spirit boosts add-to-basket rates with blubolt's CRO-led PDP redesign

Three Spirit Drinks In High Spirits With A +48% Add-To-Basket Rate

Three Spirit, a company creating alcohol-free plant-based drinks, was struggling with an online customer journey that limited growth despite having a strong brand. They partnered with blubolt and its Conversion Rate Optimisation service to better understand user behavior and unlock this untapped potential on their Shopify store.

blubolt conducted a comprehensive conversion review and used data to identify the product detail page as a major point of friction. The vendor implemented a complete redesign focused on emotion-led storytelling and trust-building elements. This solution led to an immediate and measurable 48% average improvement in add-to-basket rate and a significant uplift in conversion from new visitors.

Three Spirit