Case Study: Three Spirit boosts add-to-basket rates with blubolt CRO and PDP redesign

Three Spirit boosts add-to-basket rate by 48% with blubolt

Three Spirit, a company creating alcohol-free plant-based drinks, wanted to unlock unrealized potential in their online customer journey. Despite a strong brand, their Shopify store had friction points limiting growth. They partnered with blubolt and used its Conversion Rate Optimisation service to better understand user interaction and identify barriers to purchase.

blubolt conducted a comprehensive review that pinpointed the product detail page as a major barrier. They implemented a bold redesign focused on emotion-led storytelling and trust-building elements. This solution delivered measurable results for Three Spirit, including a 48% average improvement in add-to-basket rate and a significant uplift in conversion from new visitors.

Three Spirit