Case Study: Teapigs achieves 60% conversion and 350% revenue increase with blubolt's custom subscription (bluCommerce)

Teapigs - Customer Case Study

Teapigs, an online purveyor of teas, needed an ecommerce site that reflected their friendly, personality-led brand while simplifying a complex range of variants and encouraging automated repeat purchases. blubolt used its bluCommerce platform and a custom-built subscription tool to present Teapigs’ diverse products clearly and playfully without overwhelming shoppers.

blubolt delivered imaginative product categorisation, a playful UX and a flexible, customisable subscription service that created a personalised buying experience. The work drove strong results — during Christmas & Cyber Weekend 2018 Teapigs saw a 60% increase in conversion, 350% increase in revenue and 250% increase in transactions — and boosted repeat purchasing via the subscription offering.

Teapigs

Reece Downey

E-Commerce Manager