Case Study: Teapigs achieves 100% B2B efficiency with blubolt

Teapigs boosts B2B AOV 33% with blubolt

Teapigs, an online purveyor of quality teas, faced the challenge of managing its growing B2B customer base through entirely manual processes. Orders were handled by phone or email during office hours, which created a time-consuming internal workload and an inconvenient experience for trade customers. To address this, Teapigs partnered with ecommerce vendor blubolt to build a digital B2B platform that could provide a smooth, 24/7 self-service experience.

blubolt implemented a fully integrated, automated B2B ecommerce channel on Shopify Plus. The solution provided trade customers with 24/7 online ordering, transparent tiered pricing, and self-managed accounts while integrating real-time stock management with Teapigs' existing Sage system. This transformation resulted in over 500 trade customers being onboarded, a 33% increase in average order value, and a 100% increase in B2B efficiency, freeing the internal team to focus on growth.

Teapigs