Case Study: Saltrock boosts conversion with blubolt’s Shopify Plus optimisation

Saltrock lifts revenue per user 34.78% with blubolt

Saltrock, a UK-based surf-inspired lifestyle brand, was experiencing significant friction on their Shopify Plus product pages. Partnering with ecommerce vendor blubolt, they identified a critical challenge: a 74% drop-off rate on these pages, largely due to customers struggling with the product image gallery, which resulted in a low add-to-basket rate.

blubolt redesigned the product detail page experience with a cleaner image gallery and implemented specific mobile usability enhancements. This solution led to a measurable uplift, including a 6.77% increase in overall conversion and a 34.78% rise in revenue per visitor, generating an estimated £5.8k in additional monthly revenue.

Saltrock